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Employee Learning – The Power Of Video

by Andrew Thomson on February 4, 2021

YouTube attracts over 1.8 billion users every month – and that is just the people who are logged in, according to Business Insider Australia.

So why don’t more managers adopt this same approach to learning at work to reflect the way that we naturally learn at home?

When it comes to training, it must effectively connect with your employees and this will lead to retention of important information, that could one day prevent an incident from occurring.

Forbes business magazine conducted a survey with sixty percent of employees indicating they prefer to ‘watch’ information in the form of a video rather than read the same information in a written format. Video influences knowledge about performing a task on a consistent basis.

If you want all your employees to take training seriously, it must be presented in a manner that caters to their learning style.

Training videos can do this successfully. Here is why:

•            a video will grab hold of your employees’ attention straight away. It consists of both movement and sound, it does this successfully by using voice to convey information and movement to attract attention.

•            a video can be used to present information and instructions in a simple straight forward manner.

•            when information is presented in a straightforward way it is understood and it engages employees’ interest, this assists with learning and the retention of information. Employees can quickly pick up the required information to ensure the required good standards of practice are achieved.

Increasingly we are identifying managers wanting people who are multi-skilled, can work in teams and take responsibility and know how to deal with problems and unforeseen incidents. There is also an acknowledgement that current training approaches are not providing the desired results.

Effective training videos tell a story to make the content engaging and memorable. The bonus is employees can view the video as many times as they need to. This also helps to ensure important key messages are presented consistently and this can then translate on-the-job.

Next time you need to provide training, why not consider video? After all it is one of the most cost-effective and successful methods to keeping your employees, customers and business safe.